At the beginning of September, the BRIC conference was in full swing. China, India, Brazil and Russia, the four BRICS countries, joined forces to achieve mutual benefit and promote better national economic development. Such cooperation is called the BRICS model. Such a model can be as big as a country or as small as a company, which will be the main development model in the future. In the face of fierce market competition, How can we learn from this BRICS model and find the right partners to grow together?
Cooperate with hairdressers
It is said that beauty salons are one and the two have very similar customer groups, so the cooperation between beauty salons and hairdressers has the natural advantage of seamless connection. The current form is that beauty salons and hairdressing shops are mostly operated separately, so there is much room for expansion. The data shows that only 20% of beauty salons have cooperative relations with hairdressers. Beauty salons need to seize the market opportunity, find out the surrounding hairdressers, and develop cooperation and development intentions.
The specific cooperation mode is as follows:
Advertising mutual promotion: beauty salons and hairdressers can print beautiful experience cards and display them at the front desk. When customers spend in the store and have a demand for hairdressing or beauty, they will take the experience card from the front desk to shop, so that the number of customers on both sides will increase significantly. If beauty salons and hairdressers are holding promotional activities, they can put posters in each other's stores to increase publicity.
Member sharing: beauty salons and hair salons have a group of regular members who have strong consumption intentions and strong demand for beauty. The beauty salon and the hairdresser can formulate the strategy of sharing the discount for members, that is, no matter which side of the membership card, you can enjoy the same discount when you go to other stores. In this way, the seamless connection of consumer groups will be realized, which will stimulate the growth of both parties' performance.
Cooperate with clothing stores
Clothing stores are often in crowded business circles, with large customer groups, and most of them have strong consumption capacity. It can just make up for the lack of customer flow in beauty salons, and clothing stores are seriously homogenized, so some fresh elements are needed to stimulate customers' purchasing desire. The beauty salon can cooperate with the clothing store. Customers can get a free experience card of the beauty salon and do a free project when they go to the clothing store for consumption.
Working with the gym
Women who go to the gym to consume are all for the purpose of improving or maintaining their body shape. They are not satisfied with their body shape, and are very willing to spend money on beauty. It can be said that most women in the gym are potential customers of beauty salons. If both parties can cooperate, it will be very helpful for the beauty salons to expand their customers.
The customers of the gymnasium mainly improve their body shape by exercising, while the beauty salon mainly improves their body shape by combining products with projects. The purposes of both parties are the same, but the processes are different, which can complement each other. The beauty salon can establish cooperation intention with the gym. For customers with demand, both parties can promote each other's projects. If the card is successfully handled, the profit can be shared.
