As long as the beauty shop is a chain store, when it develops to a certain stage, it will encounter how to expand rapidly.
The development of any enterprise has two paths, two engines, one is external, the other is internal. External equity mergers and acquisitions can be carried out, and internal is the internal growth of the enterprise, but the development is relatively slow.
Whether it is external M&A or internal endogenous growth, a chain enterprise can have two legs in parallel, but it must meet three conditions to achieve rapid replication and expansion.
1. Solve the problem of money
In general, money should not be strained. If you have money, it is the best. If you don't have money, you should find ways to solve the problem of money, whether it is borrowing, introducing investment, or crowdfunding!
There are the following methods and precautions to solve the problem of money:
Introduce money from the headquarters An investor invests 50 million or 80 million shares in your company, and then can directly open many stores.
Introduce investors by crowdfunding or when opening branch stores In order to prevent the equity of the headquarters from being diluted, because the equity of the headquarters is only 100%, if it is excessive after being released, it will not be enough in the future, so it is necessary to use various chain stores for equity incentive.
Customer shareholding It is better to attract rich big customers to invest in your enterprise. This will not only make business more closely tied to consumption, but also, as a shareholder, in order to increase the year-end dividend, customers will actively attract people in the circle to shop for consumption. It should be noted that it is best to start from one store.
Landlord shareholding The rent has increased a lot now. If you don't want to pay the rent, you can negotiate to give the owner a certain share, usually 30% or 70%.
Internal staff crowdfunding The amount of contributions from internal employees may not be too large. After all, the amount of contributions from employees is small, unless you have a large scale. If you open dozens of companies, you can use internal crowdfunding. For example, a beauty chain store in Chengdu adopts the method of internal crowdfunding. The company guarantees to pay back the capital in two years. No matter how much it earns, 30% of the dividends of the store after the return of the capital belong to the incentive object of the store. After two years, the company will take back the store and mobilize the employees' internal money in this way.
2. Solving human problems
If there is money, but no good people to manage, the enterprise will still lose money. Talents can be attracted from outside or trained from inside, but talents attracted from outside need some time to integrate in the process of rapid expansion.
Because the management and control mechanism of the enterprise will decline in the process of rapid development, it is better to establish an internal training mechanism at this time to cultivate talents from within the enterprise.
The "teacher led apprentice mechanism" is a common way. Shifu cultivates apprentices and expands the store. The apprentice can be the store manager, so Shifu can take a certain share of the store. In addition, in order to improve the success rate of opening a store and reduce the risk of opening a store for the apprentice, we can give the relatively mature store to the apprentice to operate, and then Shifu goes out to open a new store, but still retains a share of Shifu in the old store. With the continuous expansion, the original share proportion will decline, but will not decline again if it falls to a certain extent, Generally, no less than 3 points are always kept in the old store. In this way, those with outstanding ability and experience can go out to expand from store to store, and they can own 3% of the shares. Such a strategic mechanism can solve human problems to some extent.
3. Strengthen management and control system
The more stores are opened, the more management costs and ranges will increase. The management and control system of enterprises must keep up with the standard. Especially some personnel in the headquarters also need to operate. The profits and losses of enterprises are closely related to their interests.
From the perspective of equity distribution, the top level equity is relatively closed, and the grass-roots equity can be continuously released. After being released, employees can become the small owners of the branch. If the enterprise has strong operation ability, it can cut the value chain between the headquarters and the branch stores. Big bosses and "small bosses" of the branch stores do not eat in the same pot, that is, the profits of the whole company are divided into two parts. The profits of the branch stores are separated from the profits of the headquarters. The profits of the front-end branch stores come from daily operations, The profit of the headquarters comes from the operation of products and brands, as well as a small amount of partnership dividends. In this way, the front end branch can only see how much money the store makes, but not how much money the company headquarters makes. At this time, it can ensure that the proportion of shares in the store will continue to double, and the profit can be three or seven times that of the store, 70% of the store, and 30% of the company.
As the leader of photoelectric beauty industry standards, V-beauty is committed to creating a standardized and standardized market development for the whole store output mode of beauty industry! Take the initiative to shoulder the development mission of Meiye, lead the future of the whole store output mode of Meiye, and explore a bright development path for Meiye in the future!
