On the evening of October 29, 2017, Guangzhou Kiss bottom Western Restaurant was crowded and starry. Media and fashion experts gathered here to witness V-Beauty The grand opening ceremony of the theme of "Time Reaching&Jazz Passion"!
As we all know, with the transformation and upgrading of Internet consumption, the competition in the beauty industry market has become more and more fierce. Homogeneous and unitary business phenomena are everywhere. Low price marketing, malicious competition and other phenomena emerge in endlessly. Traditional beauty technology and beauty services have been difficult to meet the requirements of the new generation of consumers after 80/90. Therefore, optoelectronic beauty management based on the concept of scientific beauty is gaining momentum in China, and has become a favorable driver to improve beauty efficiency and promote the transformation of beauty salons.
It is understood that the beauty of V-Beauty light speed originates from Canada, and the custom "let the beauty, easy interconnection"! It is becoming popular in the industry with the fast fashion chain mode of intelligent technology! As the leader of optoelectronic beauty smart stores, V-Beauty takes "fast fashion, technology, intelligence, and exquisite beauty" as the consumption scene, and "light, convenient, smart, and fast" leads optoelectronic beauty into the era of intelligent interaction!
How to meet the new needs of the post-80s/90s Internet population for the beauty industry based on user experience? In this regard, Wu Zhe, co-founder of V-Beauty, gave a brilliant answer:
"In today's Internet thinking environment, it is the top priority of our current brand development to propose a more valuable chain business model, constantly improve the user experience, increase the frequency of repeated consumption, create greater business value for practitioners, and create solid brand core barriers.
After countless experiences, V-Beauty Light Speed Beauty belongs to the new information age beauty, building a beauty vane under the Internet wave. Whether it is aimed at the young consumer group of the post-80s/90s or the post-60s/70s, who focus on maintenance, it is an important change. "
Intelligent fast fashion chain brand
In June 2017, V-Beauty's first offline Guangzhou Mayflower store was officially opened, with six beds carrying 350-500 passengers per month, 80m? 500 m? The performance of the three instruments has increased 30-50 new customers every day, and the monthly turnover of six employees is 500000, directly hitting the profit core of the store. It is expected to establish 50 direct chain stores in Guangdong by 2018!
Since its opening, V-Beauty has developed diversified sales channels, and the monthly turnover of a single store is expected to exceed 500000 yuan. The company now has a direct store in Guangzhou, striving to build a large chain enterprise with 200 specialized hair removal stores in the next five years! Online promotion data shows that a single store can be exposed up to 50000 times a month, and monthly orders can be converted into more than 120 orders, with a conversion rate of up to 90%, which is greatly consistent with the mainstream consumption view of the post-80s and post-90s generation!
Wu Zhe introduced that, defined as an "intelligent fast fashion chain brand", V-Beauty has not only achieved in-depth cooperation with mainstream group buying platforms through its strong Internet operation capability; At the same time, the social platform and other gathering channels for young people should be fully covered; The output of mature activity planning templates will create exclusive beauty communication and leisure entertainment for women in the 80/90 new era through the monthly offline salon.
It is understood that at present, 85% of the new customers introduced by V-Beauty Light Speed Beauty through the Internet channel share new customers with members!
Beauty pioneer focusing on "customers"
In terms of brand price customization, V-Beauty adopts "civilian price" experience and "luxury price" private customization strategy! Instead of focusing on marketing, neglecting effects, being difficult to operate, opaque price and other shortcomings of the traditional beauty industry, it aims to help every consumer get a fresh skin and help every franchisee get a more secure profit space.
The characteristics of "saving time cost, obvious effect feedback, high consumer acceptance and standardization, strong reproducibility, and unified online operation" have indeed become the advantages of V-Beauty's rapid expansion!
Finally, Wu Zhe's speech summary“ V-Beauty From beginning to end, we firmly believe that in order to help users create a new scene of beauty consumption that is fast, fashionable, scientific and transparent, the store positioning of small and beautiful, small and refined, small and specialized will create a new outlet for the upgrading of beauty industry consumption, fully meet the new needs of the post-80s/90s Internet crowd for beauty, and achieve brand expansion through members sharing with shareholders' crowdfunding model. "
