As a beauty salon operator, how can I choose the beauty equipment suitable for my own store operation from the wide range of beauty equipment in the market?
1. Imported with original packaging
These instruments are basically international famous medical device brands, such as Feidun, Sinoshow, Sinolong, and Bausch&Lomb. Their basic characteristics are good results, complete procedures, and "expensive". It is the normal pricing of imported beauty instruments for instruments and equipment that are often tens of thousands or even millions.
2. Domestic assembly
Domestic assembly refers to the cooperation between foreign beauty instrument companies and domestic instrument companies to import instrument accessories into China and assemble them through domestic manufacturers. The tariff difference between the import of finished instruments and the import of accessories is not a small one. One instrument imported with original packaging costs hundreds of thousands, while the price of domestic assembled instruments is about 1/5 of that of imported with original packaging. The performance configuration and effect of the original imported instruments are almost the same.
3. Pure domestic
The pure domestic beauty instruments are a lot confused, which can be basically divided into: rough and shoddy models, with only their own phenotypes, aggressive models and original high imitation models.
Rough modeling: This kind of instrument is very popular in the market. It needs appearance design without appearance design, quality without quality, and effect without effect. Usually, the only advantage of this kind of instrument is cheap. Many brands and product companies that invite investment to join purchase this kind of instrument as a gift.
Its appearance is meaningless: it means that some manufacturers imitate the appearance design according to the market trend, or the popular products of some manufacturers, so as to confuse the market. At present, the most popular five generation hot maggie, many manufacturers just replace the original unipolar radio frequency (radio wave skin) instrument with the chassis of the hot maggie, which has the appearance of the hot maggie but can not produce the effect of the hot maggie.
Aggressive: More and more domestic instrument manufacturers realize that blindly manufacturing and imitation is not a long-term solution, so on the one hand, they carry out secondary development based on original imported instruments to learn and master the core technology, on the other hand, they carry out independent research and development based on the learned technology to upgrade and develop their own blockbuster products.
Original high imitation: but for most Chinese manufacturing industries, high imitation is always the first step towards independent research and development. Full disassembly of the original imported machine, 1:1 imitation of each spare part and each data, so that the imitation machine and the original imported machine can be put together, which is the highest pursuit of manufacturers of high quality imitation machines.
Functional classification
1. Auxiliary detection
In traditional beauty salons, many of the body projects and health care projects involve auxiliary detection instruments, such as iris detector, meridian detector, sub-health detector, etc. In terms of scientific beauty, there are mainly facial skin detector, body comprehensive data analyzer, etc. The existence of such instruments can analyze the data of customers' skin texture, skin age, body fat rate, body composition ratio and other data through visual data, so as to find out customers' problems and solve them.
2. Basic nursing
Basic instruments and equipment mainly refer to the instruments and equipment required for some of the most basic projects in beauty projects. Their main functions are: deep cleaning, essence introduction, moisturizing, whitening and rejuvenating, skin brightening, dredging meridians, etc. Typical instruments include: small bubbles, large bubbles, oxygen injection instrument, hydrogen oxygen instrument, skin main pipe, etc. This kind of instrument is necessary for the most basic project of a beauty salon.
3. Continuous maintenance
According to the customer's long-term care needs, the number of times of care belongs to medium and high frequency. Through long-term product care, the effect of customer care projects can be visualized. It is a project that can stabilize the rate of customers arriving at the store, establish the trust between customers and the store hospital, and thus produce sticky effects. For example: non-invasive water light, weight loss and shaping instruments, chest shaping instruments, etc.
4. Efficacy
This kind of instrument is basically a large-scale beauty instrument and equipment, and it is mainly imported instruments with original packaging, which can quickly produce the effect at the same time, equivalent to 60% - 80% of the effect of surgical beauty. However, it is safer and more efficient than surgical beauty, and has no recovery period. For example, in recent years, it has become popular in the industry: ultrasonic scalpel, Uniplastic, Thermoplastic, Shuiguang needle, Thermomachi, etc.
