Professional marketing masters tell you how to choose a brand when you join beauty salons?
In fact, opening a beauty shop is a continuous marketing activity. How to choose a brand is a headache for beauticians. Today, I will tell you how to choose the best from the perspective of professional marketing.
The Pope has done far better than the top 500 brand directors in cultivating user loyalty and usage habits and occupying their lives. Many people open a store in the hope of creating a great brand. They have high user loyalty, a large number of people, and the willingness to pay. But in these aspects, religious personnel, national creators, etc. do a better job. Therefore, the psychologist Ma Ting found that, through the brain MRI technician of the human body, when we are presented with a brand, the activated region in the consumer's brain is the same as the region when he is presented with the image of the motherland or religion. The brand's belief function is similar to patriotism or religious belief.
If you think of the support of countless people and the strong "fan economy", what you need to do is to establish a "belief system" similar to religion or the country, then how should we do to build a brand that customers trust.
One is a simple symbol, that is, the brand must have a simple logo,. Let consumers get familiar with it at once. The second is to have a God like image, just like Christianity has Jesus, your brand should also have a core image, an image that is easy to remember. The second is that the United States has the Declaration of Independence. Christianity has the Bible, so the brand you join has its own ideas, so that it can be truly trusted by consumers. Then there are common enemies. For example, Jiaduobao brand is afraid of getting angry, and Christianity is to eliminate the seven deadly sins. Therefore, the brand you join also has such enemies. Finally, there is a sense of ritual, which will be more formal. For example, the country has raised the national flag and sung the national anthem, and the religion has worshipped. Therefore, the brand also has such a sense, such as panic buying and sliding unlocking.
From this point of view, it is the best to join the Lightspeed Beauty brand. Welcome to visit us on the spot.
