Today, the competition in the beauty salon industry is quite fierce. If beauty salons want to survive safely, they must do a good job in customer management. How to keep the perfect connection between customers and beauty salons in their work is what every beauty salon operator wants. Here are eight key points to do a good job in customer management of beauty salons.
1、 Good customers are those who are picky
It is a good customer who is picky, because she gives beauty salons the opportunity to improve quality and service. According to the survey, a customer who gives an opinion means that ten customers will not choose a beauty salon because of the same opinion. Therefore, it is very important to pay attention to the opinions of customers. Only in this way can we truly improve customer loyalty.
2、 The more customers, the better, but the more accurate, the better
Many beauty salon operators have the idea that the more customers, the better, which is certainly an understandable idea, but there is an old saying that "more is better than worse". It is better to have fewer and better than to pursue more in quantity. Therefore, before customer management, the most important thing is to find the target.
3、 Consider problems from the perspective of customers
In the final analysis, beauty salon products exist for customers. Without customers, no matter how good the products are, they will lose their meaning. Therefore, beauty salons must remember to consider problems from the perspective of customers when communicating with customers, rather than just thinking about selling products or services!
4、 There should be signboard customers
Signature customers are a wealth for beauty salons. They are not only the main group of beauty salons, but also another proof of beauty salons' strength, attracting more customers to join them.
5、 Long live the regular customers
There is such a golden rule in beauty salons: it is better to maintain an old customer than to develop ten new customers. According to the survey, a regular customer can influence 18 friends around her, and the order rate introduced by customers is more than 80%. Therefore, stable regular customers are not only consumers who can bring performance to beauty salons, but also more likely to introduce her friends to beauty salons to bring new performance!
6、 Heart is the key to gaining customer trust
As a member of the service industry, it is believed that customers can feel whether the beautician really serves customers with heart. Therefore, if you want to win the trust of customers, you can add more patience, more care, and more carefulness to make customers feel warm.
7、 Customers' profits need to flow slowly
In beauty salons, profit is the goal that everyone pursues. Therefore, many operators are eager for success, and they often go all out to praise customers when they see them. They are desperate to buy from each other. Excessive enthusiasm can easily cause customers to dislike or even scare away some customers. Keep in mind that customer profits need to flow quickly!
8、 Customer rather than business
At present, the competition in the beauty industry is becoming more and more fierce. Under the same service and price, most people can only win by friendship. If you want to establish a solid friendship with customers, you need to treat them with heart, form a friendship, and make them willing to pay for it.
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