The success rate of signing is the first factor for beauticians to get high commission. How can novice beauticians improve the success rate of signing? Today, I come to give you 10 ways to improve the signing rate.
1. Be familiar with the function, function and usage of beauty products
In order to improve the success rate of signing orders, beauticians must be very familiar with beauty products. Familiarity with beauty products is a prerequisite for our successful signing.
The beautician must strengthen the learning and familiarity of beauty products, so that he can face customers with enough confidence and pride. Customers will also recognize and affirm us more.
2. Although publicity and promotion are important, the Coca Cola Monument cannot be ignored
Regardless of the size of the enterprise, they should continue to do their own publicity and promotion to expand their brand awareness and reputation. The modern society is an "advertising society", "the fragrance of wine is most afraid of the deep alley", beauticians must do their own publicity, which is also very helpful to improve the success rate of signing.
Of course, the word of mouth effect is even better. "Gold cups and silver cups are not as good as their own word of mouth" is the truth. Word of mouth, this effect is far better than advertising.
3. Force orders when necessary to make decisions for customers
Many customers often procrastinate before buying. They will say, "I'll think about it." "I'll think about it." "We'll talk about it." "We'll talk about it in a few days."
When excellent beauticians meet customers who refuse, they will first agree with them: "Borrowing money should be as careful as you are. I just want to know what you need to consider. Is it my company's credibility?" The other party will say: "Oh, your company is good." You ask him: "Is that my character?" He said: "Oh, no, how could it be?"
You use the skill of approaching one by one, ask questions constantly, and finally let the other person say what he is worried about. As long as you can solve the customer's questions, it will become very natural to close a deal.
4. Introduce the advantages of beauty products
In the face of customers, the first impression is very important to customers and must be grasped by beauticians. It is crucial to introduce the advantages and strengths of our beauty products to customers, stimulate their interest, make them recognize and affirm our beauty products, and leave them with a deep and good "first impression".
If the advantages of beauty products are not introduced, customers will think that our products are "homogeneous" and have no characteristics. Customers have no interest in purchasing our products, even if the relationship between the two parties is no better.
Therefore, the product must have characteristics. Even if there is no real "characteristics", it is also necessary to "create characteristics" and inform customers.
5. Be decisive and seize the opportunity
For those customers who have a strong desire to buy, the beautician should make a quick decision, whether through price, policy or other means, seize the opportunity to sign the bill.
If it is signed, it is a success. If it is not signed, even if the customer's commitment is too showy, it is still a failure.
6. Different customer groups have different communication strategies
For different customer groups, beauticians need to adopt different communication strategies. In many cases, "defects are not necessarily what is not".
For example, a software beauty product does not have a certain function, which may become our advantage, because if the product has this function, it will bring great disadvantages to customers.
From this perspective, "without this function, it is a convenience for customers", which is also a major advantage of the product. The beautician must learn this, develop strengths and circumvent weaknesses, and have a satisfactory explanation and answer.
7. Preferential transaction
Appropriate use of some preferential policies, but beauticians should pay attention to three points:
1) Let the customer feel that he is special. Your discount is only for him. Let the customer feel that he is very noble and unusual.
2) Don't give any discount at will, otherwise the customer will put forward further requirements until you can't accept the bottom line.
3) Show that you have limited power, and you need to ask for instructions from the above: "Sorry, your request is not within my processing authority", and then turn the subject around, "However, because you are my old customer, I can ask the manager for instructions and give you some additional discounts. But it is difficult for us to get such discounts, and I can only do my best." In this way, the customer's expectations will not be too high. Even if he does not get the discounts, he will feel that you have done your best and won't blame you.
8. Try to solve problems independently
Don't immediately ask others for help if something goes wrong. Please make some efforts to confirm whether you can solve it or ask other stores to see if you can solve it.
9. Not only sell products, but also provide product related information
Customers sometimes go to beauty salons for information. I went to the beauty salon to confirm the new products I saw in the magazine. Even if they didn't bring money at that time, customers were in the mood of buying at any time.
When talking with the beautician, the customer will also be moved if he can learn some information. You should remember to make your beauty salon the base for sending messages.
10. Take customer complaints seriously
1) Hope to record customer complaints and listen carefully. Don't simply transfer the problem to the manufacturer to avoid its own responsibility
Customers cannot be divided into wordy and annoying customers and amiable customers. Information exchange between customers can be fully carried out. Shopkeepers should treat them equally.
2) When dealing with customers, even if the customer said something unhappy, I hope you don't forget the smiling face.
There must be something inappropriate for the customer to return the goods. If the shopping guide has a bad attitude, the customer will have a bad impression on the store and may not come next time.
3) Track the service of existing customers
When the customer buys something, the beautician can follow up and provide some precautions and maintenance methods, which is very good for the customer's experience. Now is the era of one-on-one marketing. Please consider how we can do a good job of tracking service for existing customers.
